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ABOUT FRANK & CO.

Frank & co. is the first game changer in the jewellery industry of Southeast Asia. Established in 1996 with its first store in Jakarta, Indonesia, Frank & co. has emerged as a prominent name in the world of luxury jewellery. Over the years, the brand has captivated hearts with its exquisite designs and unwavering commitment to quality.


Frank & co. is renowned for its unique blend of classic elegance and timeless flair. The brand's signature maroon color exudes sophistication and luxury, while the iconic deer logo symbolizes grace, honesty, and freedom. This harmonious combination has resonated with a diverse clientele, ranging from young fashion enthusiasts to mature connoisseurs of fine jewellery.


With 51 stores across 19 cities throughout Indonesia, Frank & co. continues to lead the luxury jewellery industry. At the heart of the brand's excellence is Frank Fire™, Frank & co.'s own branded diamond, developed to embody their vision of high-quality and exceptional craftsmanship.


Frank & co.'s philosophy also emphasizes transparency and sustainability. The brand believes in the importance of building trust with its customers by providing complete information about the origins and ethical sourcing of the diamonds they use. By adhering to strict ethical standards, Frank & co. ensures that every piece of jewelry they create is not only a symbol of beauty but also of responsibility.


From the meticulous selection of gemstones to the complex craftsmanship involved in each design, every aspect of the brand’s creations reflects a dedication to the highest quality. Frank & co.'s journey is filled with relentless efforts to achieve perfection. This commitment has made Frank & co. a trusted and respected brand in the luxury jewelry industry.